Location: Auckland

At ZM, we love big ideas, loud moments and promotions that people can’t stop talking about. We’re on the hunt for a Promotions Director to lead bold, content led campaigns that excite  our audience.

What You’ll Do

The primary purpose of this role is to drive audience engagement through innovative, high impact promotional campaigns.

You’ll be the strategic lead for all promotions and activations — ensuring everything we do is on brand, audience first, commercially appealing, and flawlessly executed.

How You’ll Do It

• Develop and lead ZM’s annual promotions and activations strategy, contributing to the wider brand marketing plan alongside content and marketing teams

• Create and deliver innovative, multi‑platform promotional ideas in collaboration with content, digital, marketing and commercial teams

• Lead ZM partnerships and concert activity, ensuring strong alignment with the brand

• Build and maintain strong relationships with regional markets, including leading weekly calls to align local promotions with brand content strategy

• Champion the ZM brand in reactive client briefs and integrated sales ideation, ensuring promotions deliver for both audience and advertiser

• Represent the brand at the ideation stage of the integrated sales process

• Work closely with Commercial Integration to ensure proactive commercial opportunities are well communicated and delivered on time

• Ensure all campaigns are executed to the highest standard, within agreed timelines and budgets

• Provide regular market intelligence and insights to inform future promotional strategies

• Manage casual promo staff, including rosters, budgets, timesheets and payroll processes

• Onboard and train new casual promo staff

• Assist with NZ Radio Awards submissions

What You’ll Bring

• A creative, ideas driven mindset with a passion for innovation

• Strong commercial acumen and understanding of integrated brand partnerships

• A results focused approach with high levels of ownership and accountability

• Natural influencing and negotiation skills

• Exceptional communication and relationship building abilities

• Confidence presenting ideas to internal teams and external partners

• Strong problem-solving skills with the ability to make sound decisions under pressure

Why Join ZM?

You’ll be shaping one of New Zealand’s biggest and most influential media brands — working with passionate, creative people and bringing big ideas to life on a national scale.

Applications close 5pm Thursday February 4

All applicants will be asked about their working rights in New Zealand. E.g., Citizen, resident, visa, no visa etc.