Ready to test your digital acquisition marketing skills? Are you all about delivering the best customer experience? Excited at the prospect of developing and executing NZ Herald campaigns to acquire, and retain digital subscribers?

THE ROLE:

The purpose of the Subscriber Marketing Manager role is to help drive subscription acquisition and retention for NZ Herald digital subscriptions. You’ll focus on the acquisition of subscribers for our digital vertical subscriptions and engaging current subscribers with cross sell and upsell opportunities.

RESPONSIBILITIES:

• Plan and execute digital subscriber acquisition and retention campaigns to achieve acquisition targets

• Own the cross sell and upsell campaigns between subscriber offerings

• Execute end-to-end campaign management, from concept to implementation to reporting/tracking

• Deliver and optimise direct marketing campaigns across multiple channels, including paid marketing, email, on site, social and other channels where applicable

• Work with the product/development team on road-map implementation required to deliver acquisition targets

SKILLS & EXPERIENCE REQUIRED:

• Tertiary qualified

• Minimum five years’ experience in a fast paced, direct marketing role including end-to-end campaign execution

• Proven success and ability to meet marketing KPI’s and targets

• Media, digital marketing or subscription experience essential

• Experience operating as part of a successful team

THE PERKS:

So what do we offer in return? A company culture where you’re encouraged to bring your whole self to work; where we’re diverse & inclusive and foster growth & development in our biggest asset – our staff! We tell it like it is, challenge the status quo, dare to try, constantly innovate and love some fun along the way! We’re also housed in state of the art buildings in central Auckland with on-site barista. So what are you waiting for? It sounds like we’re made for each other!

Applicants for this position must have NZ residency or a valid NZ work permit