Digital Writer/Loader

Love to write? Digitally savvy? Keen to learn? This could be the opportunity for you. Come and join the diverse and supportive team at DRIVEN.
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The purpose of this role is to produce online content to keep Kiwi car owners in the know. We’ll help them with the latest motoring news from here and around the world, general car news and maintenance tips, de-mystifying vehicle news such as the governments recently announced clean car feebate scheme or simply to help them find the next car that’s perfect for them!  

Our audiences are diverse, encompassing first-time drivers, auto buffs, no fuss families, city commuters, farmers and tradies. We cover a range of content tailored to all, as news of the time and topics often dictate 

As well as writing fabulous online content you’ll be responsible for loading and publishing, creating weekly eDMs and managing our social media channels. 

Supported by a team of experienced and award-winning motoring experts, you’ll have plenty of support, so motoring expertise is not required however if you have a willingness to learn, enthusiasm and general interest in the world of cars this could be the role for you. 

This role is digital-led so the right applicant will have a general comfort in being familiar with and learning new operating systems, analysing data and navigating social media platforms for business. Knowledge of SEO is advantageous.


  • You'll be responsible for entertaining and informing Kiwi car owners. 
  • You’ll deliver growth in overall audience numbers and in audience engagement across our platforms. 
  • You will achieve this by creating topical and engaging online content via breaking news as it happens, creating compelling stories, sourcing content, strategizing with the editor, monitoring story performance, analysing the best times of day to publish content and through relentless focus on continuous improvement.
  • Plus general ad hoc work with the editorial team as one of its key members. 


  • A positive, can-do attitude and aptitude to learn, listen and discover. 
  • Experience in writing and/or content creation preferred.
  • Digitally savvy with social media experience necessary. 
  • Experience within the motor industry beneficial but not essentialWhat matters is your interest and enthusiasm to learn about all things cars.  
  • Current drivers licence required. 
  • Excellent written and verbal communication skills. 
  • A natural collaborator, willing to share information and knowledge with others. 
  • Google Analytics experience beneficial but not essential.  
  • Goal and results focused. 


Don’t miss the opportunity to join a dynamic company fostering growthreward & recognition in our biggest asset: our staff. This is a place where you can build a career. We’re known for our flexibilitywe’re inclusive; we tell it like it is, challenge the status quo and dare to try. The DRIVEN team is diverse and supportive. We offer genuine opportunities to learn from people who have a breadth of experience and perspectives.  

Sound like a bit of you? Then get into gear and apply now!

Applicants for this position must have NZ residency or a valid NZ work permit. 


Or, know someone who would be a perfect fit? Let them know!


Auckland Central

2 Graham St
1010 Auckland Directions +649 379 5050 View page

Workplace & Culture

You are free to be yourself at NZME. We are Rainbow Tick certified and a proud member of Diversity Works.

NZME's workplace & culture is also based on our Purpose to keep Kiwis in the know. We deliver news, entertainment and information to Kiwis everyday.

We deliver our Purpose through our Values – being Curious, Confident and Connected. Our values make us who we are - they’re the stuff of our DNA and make us unique and different. Our Values express how we do things. 

The promise to keep our audiences in the know is a powerful commitment to make, but one we’re already delivering on every day.

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